In The Age newspaper, by Asher Moses August 9, 2011: Another blow to retailers: virtual dressing rooms excerpt: "Virtual dressing rooms using augmented reality technology are set to slaughter one of the last sacred cows of bricks and mortar retailing: the ability to try on clothes before you buy." Having just spent about $500 online from the comfort of my couch on a Sunday evening, it was interesting to see that the latest developments in virtual fitting room technology are creeping closer to being realistic, and closer to Australian consumers. I still don't buy clothes online (except cheap second hand ones on eBay!) because I really do like my clothes to fit me well.† This type of technology isn't goingt to help me really, because what it does is show you what the clothes will look like on you by superimposing an image of the garment on to you via your webcam.† So it's really about appearance, not fit.††
For virtual fit, the solution is rather more complicated.† See FitsMe (explained well here).† This robotic mannequin allows online retailers to photograph their garments on a wide range of body sizes and shapes.† This has the potential to give online shoppers more confidence in purchasing when they can see the garment displayed on a body shape more similar to their own.
To Die For: Is Fashion Wearing Out the World?
By Lucy Siegle book review by Hephzibah Anderson, The Observer, Sunday 12 June 2011
The journalist's look at the fashion industry is a chilling exposť Read the review.